Do I really need a wedding video? I found a very interesting article, originally published by WEVA International about what a nationwide survey has shown regarding brides and their interest in a wedding video. I hope you find this article interesting and I would love to hear your personal experiences with wedding video and if it’s a top 10 priority for you or not.
Professional wedding videography is rapidly becoming a preferred medium for recording and preserving wedding memories, according to a new nationwide survey of brides. The survey, conducted by telephone, revealed that brides in the planning process of the wedding do not immediately realize the impact of a professionally-produced video. Before the wedding, while brides are making plans, over half (54%) rank video as one of the Top 10 most important bridal services. However, that number increases to 79% AFTER the wedding, as brides look back and assess the individual value of each service. Before the wedding, 23% of brides view video as a Top 5 service. After the wedding, that number climbs to 42%. The value of video becomes greater after the wedding.
The survey revealed the value of video is greater with brides who use professional video services compared to those who don’t. One of the most surprising findings of the survey is the second thoughts, even regrets, among brides who decided not to utilize the services of professional videographers.
Among brides who used a friend or family member to videotape their wedding instead of using a professional, nearly half (49%) said they would hire a professional if they had it all to do over again.
As brides look back at their wedding, the survey showed that 79% of brides agree that future brides should at least consider using a professional to videotape their wedding day. Those feelings are even more pronounced among the brides who utilized the services of professional videographer’s, 95% of whom think future brides should consider using a professional videographer.
The survey results reveal professional videography has become very important to today’s brides. Its value is comparable to wedding photography, and even more valuable in some respects, according to brides surveyed. Most importantly, the survey showed that brides feel more emphasis needs to be placed on videography in the wedding planning process.
