H&M (Hennes & Mauritz) appeals to shoppers looking for forward fashions on the cheap, but the Swedish department store cultivates that coolness with the planning and passion of a championship high school cheerleading squad. Its first permanent Texas store opened on Thursday August 18, 2011 at NorthPark Mall. Below, we will share some of the details of the parent company and the future plans of H&M in Texas according to an article published by DallasNews.com.
At the grand opening, H&M give away scratch-off coupons valued from $10 to $500 and the Dallas Cowboy Cheerleaders were invited “to help make this one of the most memorable openings in H&M history,” says a news media alert.
The NorthPark store is H&M’s 220th in the U.S., and the chain has more than 2,200 stores in 40 countries. H&M’s strategy is to build in several neighborhoods and “not make shoppers drive 30 minutes to get to one of our stores,” Christie said. The NorthPark store sells clothing and accessories for newborns, children, women and men.
Our sources tell us that big promotional plans are already in the works for H&M stores that open in November at the Shops at Willow Bend and Town East Mall, she said. “We want to open many more stores in Texas and plan to be here a long time. That’s why we work so hard at these initial openings.”
We had a blast filming this event and hope you enjoy the film.